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How To Bend Physics To Make Sales – Part-III

How To Bend Physics To Make Sales – Part-III

Posted by Angshu on August 14, 2010 · 0 Comment

Here is our 3rd and last (for the time being) installment of amazing 3D billboard ads… There’s nothing subtle about this in-your-face American advert for diarrhoea treatment Imodium, with its huge empty toilet roll attached to the billboard A green tidal wave was created to promote Nationwide Insurance in Texas. The company had to hire the wall, the car park and the three vehicles before [...]
Filed in: Marketing
How To Bend Physics To Make Sales – Part-II

How To Bend Physics To Make Sales – Part-II

Posted by Angshu on August 13, 2010 · 0 Comment

Here you go for the 2nd installment of amazing 3D billboard ads… To convince us Formula toothpaste ‘builds strong teeth’, the bottom corner of the poster was removed and fake ties stuck on the back to add to the illusion The American Bloom supermarket used 3D cakes to advertise its Bloomberry muffins. Then the sign was swapped for one where a jumbo muffin had crushed the hire [...]
Filed in: Marketing
How To Bend Physics To Make Sales – Part-I

How To Bend Physics To Make Sales – Part-I

Posted by Angshu on August 11, 2010 · 0 Comment

Advertisers will go any extent to squeeze out our hard earned cash. We saw some awesome 2D print ads in our post “Must See – Eight Awesome Ads” and let’s turn our attention to 3D. These 3d billboard advertisements is all about adding the extra dimension to the ads to get the extra penny out of your pocket. Some of these are bold, some are brash and even some can break cars but one [...]
Filed in: Marketing
Must See – Eight Awesome Ads

Must See – Eight Awesome Ads

Posted by Angshu on August 9, 2010 · 1 Comment

Dear friends, hope all of you are doing well. Was not getting time to write anything for long. So thought something is better than nothing and hence this post. But yes, will keep it short (time again is a scarce resource!). Till I get time to write a long boring post for you all – enjoy these awesome ads. And yes, don’t forget to tell us which one you liked the most. So, enjoy… [...]
Filed in: Marketing
Me and Meri Woh!

Me and Meri Woh!

Posted by Angshu on July 7, 2010 · 0 Comment

Launched in 1983 Maggi is the creator of instant noodle category in India. As per Maggi ads it was targeted to children but in real life it has been loved and cherished by college going and hostel living teenagers as well. Maggi was positioned as ‘2-minute noodle’. Please find below a Maggi ad from mid-1980s which shows a young girl asking her mother for quick food: ‘Mummy, I’m hungry’ – [...]
Filed in: Featured, Marketing
What is the taste that gets you started?

What is the taste that gets you started?

Posted by Angshu on June 6, 2010 · 0 Comment

NESCAFÉ is the world-wide popular coffee brand from Nestlé. The official website of the brand is: www.nescafe.com. In India, there are four sub-brands under NESCAFÉ: NESCAFÉ CLASSIC NESCAFÉ SUNRISE Premium NESCAFÉ SUNRISE Special NESCAFÉ CAPPUCCINO NESCAFÉ CLASSIC is targeted to urban youth and positioned as ‘100% Pure Instant Coffee’. The ads shows youths enjoying the NESCAFÉ CLASSIC [...]
Filed in: Featured, Marketing, Videos
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