Brooke Bond – Liquor of Love to Cheers Your Senses

This brand was launched in India long back in 1903. This leading tea brand of India touches lives of more than 500 million consumers. The four sub-brands of Brooke Bond are: Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke Bond Taaza and Brooke Bond 3 Roses. Taj Mahal is targeted to ‘Aspiring’, Red Lebel to ‘Aspiring’ and Tazza & 3 Roses to ‘Striving’ segment. Please find below a 1972 Brooke Bond Tajmahal ad featuring bollywood actress Zeenat Aman.

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In this ad – notice the focus on functional attributes like stronger liquor and superb taste. Later in late 1980s when tabla maestro Zakeer Hussain was employed as the face of the brand its slogan changed to: ‘Wah! Ustaad Wah! Arre huzoor, wah Taj boliye’.

Of late the focus of Brooke Bond ads has changed to emotional appeal of ‘Raas Pyar Ka’ or the ‘Liquor of Love’. The current tagline of Brooke Bond brand is: ‘Cheers Your Senses’.Brooke Bond

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About Dr. Angshu

Dr. Angshu is the founder and owner of TNMG: The Next Marketing Guru. He is a PhD and MBA in Marketing from XLRI Jamshedpur. Currently he is leading large scale marketing, research & analytics projects as part of Strategy & Insights team at Star India, India’s no. 1 Media & Entertainment company. In his last job, he was heading Consumer Insights function for Spice Group. Earlier he has worked for Wipro Technologies and managed IT projects for marketing division of a Fortune 100 company. Dr. Angshu is a Visiting Professor at XLRI and IMT Ghaziabad. He has published multiple research papers on marketing, social media and luxury consumption. Recently he has published a book titled “Influence 2.0: How Social Media WOM Influences You" published by reputed international publishing house Lambert Publishing. Other than work and academics, he is a social media addict, big foodie and amateur pianist. You can contact him by: Gmail | Facebook | LinkedIn

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