Breeze – Scent Ka Kamaal Saboon Mein

Breeze is the value-for-money soap for the ‘Striving’ or the mass segment. As per HUL website it is for the ‘women of rural India’. Consequently the soap is offered in colorful and fragrant varieties: Rose, Sandal, Lime and Rajnigandha. The brand stands for ‘beauty at an affordable price’. To provide more value for money Breeze claimed to provide the benefits of both soap and shampoo and its tagline was ‘Ab Shampoo Ka Kamaal Saboon Se’ i.e. ‘Now get the benefit of Shampoo also from a soap’. Now the value-for-money theme remains but the tagline has changed to ‘Scent Ka Kamaal Saboon Mein’ i.e. ‘Now get the benefit of Scent also from a soap’.

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About Dr. Angshu

Dr. Angshu is the founder and owner of TNMG: The Next Marketing Guru. He is a PhD and MBA in Marketing from XLRI Jamshedpur. Currently he is leading large scale marketing, research & analytics projects as part of Strategy & Insights team at Star India, India’s no. 1 Media & Entertainment company. In his last job, he was heading Consumer Insights function for Spice Group. Earlier he has worked for Wipro Technologies and managed IT projects for marketing division of a Fortune 100 company. Dr. Angshu is a Visiting Professor at XLRI and IMT Ghaziabad. He has published multiple research papers on marketing, social media and luxury consumption. Recently he has published a book titled “Influence 2.0: How Social Media WOM Influences You" published by reputed international publishing house Lambert Publishing. Other than work and academics, he is a social media addict, big foodie and amateur pianist. You can contact him by: Gmail | Facebook | LinkedIn

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