Breeze is the value-for-money soap for the ‘Striving’ or the mass segment. As per HUL website it is for the ‘women of rural India’. Consequently the soap is offered in colorful and fragrant varieties: Rose, Sandal, Lime and Rajnigandha. The brand stands for ‘beauty at an affordable price’. To provide more value for money Breeze claimed to provide the benefits of both soap and shampoo and its tagline was ‘Ab Shampoo Ka Kamaal Saboon Se’ i.e. ‘Now get the benefit of Shampoo also from a soap’. Now the value-for-money theme remains but the tagline has changed to ‘Scent Ka Kamaal Saboon Mein’ i.e. ‘Now get the benefit of Scent also from a soap’.