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Marketing the INVISIBLE

Marketing the INVISIBLE

Posted by saradha on April 15, 2010 · 3 Comments

I saw an ad for a cooling tower on the first page of a newspaper – “It says every time you feel cold inside a 5 star hotel – always remember that we are behind it.” Ever seen tire ads on TV? Remember the illustrious “Intel inside” campaign? As a retail customer – do you or I go about buying chips for PCs or tires or for that matter cooling towers? Then what are these ads doing – Why [...]
Filed in: Marketing
Washroom Advertising – alone in the loo? :P

Washroom Advertising – alone in the loo? :P

Posted by saradha on February 3, 2010 · 6 Comments

It is all about grabbing attention when it comes to marketing and who would not want “ALONE TIME” with the consumer. Marketer would feel elated if he could convey his ads/promotional campaigns when the consumer can’t drive past or change the channel. The evolution is interesting to study – Companies tried getting their ads outdoors – so it was banners/hoardings in addition to ads on TV, [...]
Filed in: Featured, Marketing
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