Nestlé India Introduction Nestlé India is a subsidiary of Nestlé S.A., headquartered at Vevey, Switzerland. Globally, Nestlé (website: www.nestle.com) is a leading nutrition, health and wellness company. The original parent company was founded in 1905 as a result of a merger of two companies namely – ‘Anglo-Swiss Milk Company’ for milk products and the ‘Farine Lactée Henri Nestlé Company’. [...]

I saw an ad for a cooling tower on the first page of a newspaper – “It says every time you feel cold inside a 5 star hotel – always remember that we are behind it.” Ever seen tire ads on TV? Remember the illustrious “Intel inside” campaign? As a retail customer – do you or I go about buying chips for PCs or tires or for that matter cooling towers? Then what are these ads doing – Why [...]

Kwality Wall’s is a leading ice-cream brand. Kwality group started manufacturing ice-cream in Indian long back in 1956. Kwality Group joined hand with HUL to introduce Kwality Wall’s in 1995. This brand of ice-cream offers different varieties for different consumer segments. The Kwality Wall’s range include: Cornetto, Feast, Viennetta, and a range of Sundaes. Of late the brand is [...]

Knorr is Unilever’s largest brand worldwide. The key theme of the brand is: ‘chefmanship and recipe expertise’ and its intended positioning is: ‘innovation and partnering with the consumer in the creation of great dishes’. In India the Knorr was launched by HUL very recently and hence has very limited presence. Tough internationally the Knorr brand offers a wide varieties of food products [...]

Annapurna brand by HUL was launched in 1997. Two main products offered under the brand are: salt and atta (wheat flour). The target segment of the brand is Indian family and hence the ads shows Indian house-wife who is still is in the charge of the kitchen. The products under the brand mainly focus mainly on functional attributes: Annapurna salt stress on its Iodine content and Annapurna Atta stresses [...]

Kissan is a food brand that was acquired by HUL in 1994 from the UB Group. Following products are offered under this brand: ketchup, other sauces, jams, squashes and ready-to-drink products.  The main target segment for the brand is the growing kids and the positioning is: ‘deliciously wholesome products for kids to grow up’. Consequently, most Kissan ads show kids eating foods only when Kissan [...]