Marketing Basics | TNMG: The New Management Guru

Marketing Basics – TNMG Gift for Placements

Authored by Angshu on February 7th, 2010

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Hello friends!

I’m writing again after a long time. Really sorry for the long break! But all this time I was busy making TNMG a more valuable offering for all of you. Time is precious so without any more elaboration let’s come to the point.

Yesterday, Manoj – a very good friend of mine came to me at around 3 AM in night (or should I say early morning ). Now, in a busy B-School none has time for any crap at such a time and that means it was something serious. And it was! To give a background to the uninitiated – it is the much anticipated placement season in Indian B-Schools. And, this is the time for which budding managers wait for 2 years – placement – one single panacea for all (or is it?).

Anyway, coming back to the core topic – Manoj had some doubts which I think many other people might have – about basics of Marketing. And in last few days some more people pinged me for similar stuff. Now, I suddenly remember that I had written a small document about the basic concepts in Marketing and I think it might be very useful for the ongoing placement season. So, here you go…

Marketing Basics @ tnmg4u.com

View more documents from TNMG.

Feel free to download and share. And in case you have any doubts in any aspects of Marketing get back to me at ghosh.angshuman.fpm@gmail.com. I would be really happy to help you. All the best!

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About Author: Angshu
This article is authored by Angshu. He is a PhD Scholar in Marketing at a leading B-School. He is interested in marketing, management, psychology, philosophy and technology. Angshu is also a social media addict and an amateur poet. You can contact him by: Gmail | Twitter | Facebook | LinkedIn

Posted in Featured, Marketing

Tags: Concepts, Frameworks, How-To, Markeitng, PLC, Porter's, STP, SWOT

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Bhuvan

Why copyright in your document titled Basic of Marketing...is it because you have presented already known information in few pages.

TNMG

Thanks for your visit and comment Bhuvan.
Though many of the information present in the document is taken from places - they way we presented, edited and written it is 100% original including all the text and diagrams. We believe in free sharing of knowledge but also think creator of an idea or document should get the due credit and hence the copyright notice.
You are free to use and share it for personal non-commercial use. For any other suggestions, doubts or queries please get back to us. We will love to listen from you. :)