Archive for February, 2010

Communication – Something that makes life better!

There used to be something known as snail-mail and office-memo, to transfer your message. For example sometime it used to take more than 22 hours to reach  memo to next table ( quoted from  Maverick by Ricardo Semler ). Then we saw the phenomena called internet and mobile. We now have text messages , email ,audio-visual mobile calls and the list is growing. Steps and time between “speaker” and “listener” is reducing as well as the channel richness (amount of information ) is improving. But this is just no substitute for face to face talk at… More >>

Marketing Basics – TNMG Gift for Placements

Hello friends!

I’m writing again after a long time. Really sorry for the long break! But all this time I was busy making TNMG a more valuable offering for all of you. Time is precious so without any more elaboration let’s come to the point.

Yesterday, Manoj – a very good friend of mine came to me at around 3 AM in night (or should I say early morning :P ). Now,  in a busy B-School none has time for any crap at such a time and that means it was something serious. And it… More >>

Washroom Advertising – alone in the loo? :P

It is all about grabbing attention when it comes to marketing and who would not want “ALONE TIME” with the consumer. Marketer would feel elated if he could convey his ads/promotional campaigns when the consumer can’t drive past or change the channel.

The evolution is interesting to study –

Companies tried getting their ads outdoors – so it was banners/hoardings in addition to ads on TV, radio & print media

Then it was essential to create curiosity in every ambience – so the concept of ambient marketing took over – be it the dumb bell shaped holder… More >>

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