Philip Kotler on marketing in times of economic uncertainty

In the time of economic uncertainty the common practices in Marketing does not work. When recession hits it becomes difficult for companies to re-orient their marketing strategy. So, what should you do in the time of uncertainty. Who else can resolve your doubt other than Philip Kotler – the father of Marketing Management. Listen to what he has to say in this regards in this interesting video.… Continue reading

Marketing Segmentation, Targeting, and Positioning

This video explains some of the core marketing concepts. Segmentation, Targeting, and Positioning or STP is at the core of marketing planning process. Below video describes these concepts i.e. Segmentation, Targeting, and Positioning in detail. The video does not contain sound but can be used as good study aid on STP and marketing… Continue reading

Washroom Advertising – alone in the loo? :P

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It is all about grabbing attention when it comes to marketing and who would not want “ALONE TIME” with the consumer. Marketer would feel elated if he could convey his ads/promotional campaigns when the consumer can’t drive past or change the channel.

The evolution is interesting to study –

Companies tried getting their ads outdoors – so it was banners/hoardings in addition to ads on TV, radio & print media

Then it was essential to create curiosity in every ambience – so the concept of ambient marketing took over – be it the dumb bell shaped holder… Continue reading