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Archive for February, 2010
Communication – Something that makes life better!
There used to be something known as snail-mail and office-memo, to transfer your message. For example sometime it used to take more than 22 hours to reach memo to next table ( quoted from Maverick by Ricardo Semler ). Then we saw the phenomena called internet and mobile. We now have text messages , email ,audio-visual mobile calls and the list is growing. Steps and time between “speaker” [...]
Marketing Concepts in Two Minutes
Posted by Angshu on February 7, 2010 · 2 Comments
A hilarious video that explains all important marketing concepts in just two minutes.
Please find below the hilarious script in text form.
1. You see a gorgeous girl at a party. You go up to her and say: I am very rich. Marry me! – Thats Direct Marketing
2. Youre at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: Hes very [...]
Philip Kotler on marketing in times of economic uncertainty
In the time of economic uncertainty the common practices in Marketing does not work. When recession hits it becomes difficult for companies to re-orient their marketing strategy. So, what should you do in the time of uncertainty. Who else can resolve your doubt other than Philip Kotler – the father of Marketing Management. Listen to what he has to say in this regards in this interesting video.… [...]
Marketing Segmentation, Targeting, and Positioning
This video explains some of the core marketing concepts. Segmentation, Targeting, and Positioning or STP is at the core of marketing planning process. Below video describes these concepts i.e. Segmentation, Targeting, and Positioning in detail. The video does not contain sound but can be used as good study aid on STP and marketing… Read More >>Share/Bookmark
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santosh: Last one is superb......
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Dedra Dezenzo: Wow I have read your article and by the way I found you website o...
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Alok: As they say...learning and comfort don't see eye to eye. Our prof...
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Santosh: @Cuckoo , I beg to differ , I think course content is well th...
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cuckoo: the prob is with structure as well as ppl. the profs fit in 20 da...
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