Last week, I met little Sam. He is a school student, and doesn’t understand Finance much. But some day he wants to make it big in Finance, because he has heard that Finance has got something to do with mathematics, and he loves it. That’s not a bad reason at all, at least to start with, I thought. Sam knows that bonds pay pre-fixed returns, unlike equities. He wanted to know something about bond [...]

This is another HUL soap brand for the ‘Striving’ or mass segment. This more than 100 years old brand is used by more than 500 million people across India. It is also world’s largest selling soap brand. Consequently HUL has the following vision for the brand: ‘Making a billion Indians feel safe and secure by meeting all their health and hygiene needs’. Other than the main sub-brand Lifebuoy [...]

Breeze is the value-for-money soap for the ‘Striving’ or the mass segment. As per HUL website it is for the ‘women of rural India’. Consequently the soap is offered in colorful and fragrant varieties: Rose, Sandal, Lime and Rajnigandha. The brand stands for ‘beauty at an affordable price’. To provide more value for money Breeze claimed to provide the benefits of both soap and shampoo and [...]

Vaseline has become a generic name for skin care across the world. It is basically a Petroleum jelly which was originally promoted as an ointment with healing properties. The raw material for this was first discovered at Titusville, Pennsylvania, United States long back in 1859. The workers in the nearby oil rigs started using it for the healing properties which was discovered accidentally. But the [...]

Lakme was originally a TATA company. Lakme Unilever Limited which was a 50:50 joint venture of Lakme and HUL was formed in 1995. Finally, in 1998, HUL acquired the remaining 50% stake to make Lakme a completely HUL brand. Lakme offers both skin care and cosmetics products. Lakme has a wide variety of products which includes products for lips, nails, eyes, face and skin. Lakme has also ventured into [...]