2010 January | TNMG: The New Management Guru

Archive for January, 2010

Will Greece bring down the Euro?

Posted by Guest Author on January 31st, 2010

You can only stretch a rubber-band so much. At some point, it will give away and the point can be painful. The same applies to economies which run huge deficits and have to keep financing them by external debt. The debts are mostly perpetual – the old debt is refinanced by new and this can continue – so long as the gap between income and expenditure is under control (deficit of 3% is a good number according to EU norms). However, if you are running a deficit more than 4 times the norm – you will find yourselves… More >>

Posted in Economics & Finance, Featured

Tags: Currency, Economics & Finance, Euro, Greece

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Competition to collaboration in business schools

Posted by Guest Author on January 29th, 2010

This article talks about ways to convert the competitive environment in leading B-schools into collaborative environment and abstracting it for general model of competition to collaboration in organizational context. More >>

Posted in HR & OB

Tags: collaboration, Competition, Strategy

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Competition in business schools

Posted by Guest Author on January 29th, 2010

This article talks about the reasons for high competition in business schools, the antecedents of the same and what to aim for. More >>

Posted in HR & OB

Tags: collaboration, Competition

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18 awesome tips to make you a Google Search expert

Posted by Angshu on January 20th, 2010

If you are a person like me who spends most of his time in the virtual world – Google is perhaps your best friend, philosopher and guide. But many a times you don’t get the desired results in your Google search or it takes more time and efforts than you expected. And you never liked the extra time and effort that you had to spend. May be you could have spent that precious time with your ‘better than the best’ friends! So, to help you do that – I’ve compiled an expert list of 18 quick tips. This will definitely… More >>

Posted in Featured, Technology

Tags: Global Brands, Google, Google Search, Technology

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TNMG Fact #1

Posted by Angshu on January 20th, 2010

‘Bimbo’ is a brand of soft drink manufactured and marketed by Coke.

Colgate’s first toothpaste came in a jar.
Cow is a Japanese brand of shaving foam.
Duracell, the battery-maker, built parts of its new international headquarters using materials from its own waste.
Henry Ford, father of the Automobile, is also father of the charcoal briquette.
If Wal-Mart was classified as a country, it would be the 24th most productive country in the

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Posted in General

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Lifebuoy – Making a billion Indians feel safe and secure

Posted by Angshu on January 19th, 2010

This is another HUL soap brand for the ‘Striving’ or mass segment. This more than 100 years old brand is used by more than 500 million people across India. It is also world’s largest selling soap brand. Consequently HUL has the following vision for the brand: ‘Making a billion Indians feel safe and secure by meeting all their health and hygiene needs’.

Other than the main sub-brand Lifebuoy Total these are its other sub-brands: Lifebuoy deofresh – targeted at freshness, Lifebuoy nature – containing all… More >>