Sunsilk is a popular personal care brand from the house of Unilever. It was launched in India in 1964. It is the HUL shampoo brand for the ‘Aspiring’ or mid-segment specially women. The intended positioning of the brand over the years has changed from ‘Shampoo plus cosmetic’ to ‘Beauty Shampoo’ to ‘Hair Expert’. Find below a 1972 Sunsilk ad which focuses only on technical and functional [...]

Aviance is the top-end skin care solution from HUL for the ‘Affluent’ or premium segment. It offers customized solutions to the individuals ‘customized to their specific skin types and requirements’. It was earlier meant for only women but currently extended to launch products for men as well. The reason for the brand extension is: “Aviance has created many beautiful women and beautiful women [...]