Archive for December, 2009

Clinic is Clear

Clinic is Clear

Posted by Angshu on December 30, 2009 · 0 Comment

Clinic is the popular shampoo brand from HUL for primarily the men. The key positioning of the brand revolves around the theme of anti-dandruff. Clinic has two main sub-brands under it: Clinic Plus: Launched in 1987, it is for the ‘Striving’ or mass-segment. It promises to offer five-fold benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy [...]
Filed in: Marketing
Sunsilk

Sunsilk

Posted by Angshu on December 29, 2009 · 0 Comment

Sunsilk is a popular personal care brand from the house of Unilever. It was launched in India in 1964. It is the HUL shampoo brand for the ‘Aspiring’ or mid-segment specially women. The intended positioning of the brand over the years has changed from ‘Shampoo plus cosmetic’ to ‘Beauty Shampoo’ to ‘Hair Expert’. Find below a 1972 Sunsilk ad which focuses only on technical and functional [...]
Filed in: Marketing
Aviance

Aviance

Posted by Angshu on December 12, 2009 · 0 Comment

Aviance is the top-end skin care solution from HUL for the ‘Affluent’ or premium segment. It offers customized solutions to the individuals ‘customized to their specific skin types and requirements’. It was earlier meant for only women but currently extended to launch products for men as well. The reason for the brand extension is: “Aviance has created many beautiful women and beautiful women [...]
Filed in: Marketing
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