Archive for November, 2009

Pond’s – the new Fair & Lovely?

Pond’s – the new Fair & Lovely?

Posted by Angshu on November 13, 2009 · 0 Comment

A New York based pharmacist Theron T Pond is credited with the invention of Pond’s in 1846. Pond’s Cold Cream and Vanishing Cream was launched in 1914 in USA. Pond’s became a part of the Unilever family in 1987. The brand is available in India from 1947 and current it’s an international beauty icon with presence in 58 countries across the world. The brand offers two main products: cream [...]
Filed in: Featured, Marketing
How to do Competitive Advertising?

How to do Competitive Advertising?

Posted by Angshu on November 5, 2009 · 0 Comment

Heard about competition? Obviously you have. And, advertisement? What a silly question to ask! Of course, you did. So, may be now it’s time to learn a little bit about ‘competitive advertising’. This is how a dictionary describes the term: “a commonly used type of advertising that communicates the unique benefits of a product, differentiating it from the competition”. So, it’s basically [...]
Filed in: Featured, Marketing, Strategy
Improve the web with Nofollow Reciprocity.
Get Adobe Flash playerPlugin by wpburn.com wordpress themes
Copyright © 2010 TNMG4U.com · All Rights Reserved
Terms of Use · Privacy Policy · Sitemap · Contact Us