Today I received an email forward from a friend describing the real life experiences of a man using the famous Unilever brand Axe. But before we go into that interesting story let me first introduce you to this brand. Axe was launched in India in 1999 as a deodorant brand. This leading brand in male toiletries segment has harmonized offerings across the world in more than 60 countries. The target segment [...]

Porter’s Five Forces Model is one of the most popular frameworks in management. This framework is widely used across management disciplines specially so in case of Strategy and Marketing. . This is one model that has brought strategic management in the heart of management agenda. Porter’s Five Forces Model helps analyze competitive scenario in an industry. This framework helps determine industry [...]

Most of you – especially those from India – know that XLRI, Jamshedpur is one the top B-Schools in India. But we are not interested about anything about B-School or ranking of them in this article. That is definitely a debatable and hence interesting topic and might be the subject matter of some future article on TNMG. Coming back to the current article a few months back XLRI launched a [...]