Archive for October, 2009

WTF is Axe Effect?

WTF is Axe Effect?

Posted by Angshu on October 26, 2009 · 0 Comment

Today I received an email forward from a friend describing the real life experiences of a man using the famous Unilever brand Axe. But before we go into that interesting story let me first introduce you to this brand. Axe was launched in India in 1999 as a deodorant brand. This leading brand in male toiletries segment has harmonized offerings across the world in more than 60 countries. The target [...]
Filed in: Marketing
Porter’s Five Forces Model

Porter’s Five Forces Model

Posted by Angshu on October 24, 2009 · 0 Comment

Porter’s Five Forces Model is one of the most popular frameworks in management. This framework is widely used across management disciplines specially so in case of Strategy and Marketing. . This is one model that has brought strategic management in the heart of management agenda. Porter’s Five Forces Model helps analyze competitive scenario in an industry. This framework helps determine industry [...]
Filed in: Marketing, Strategy
18 awesome tips to make you a Google Search expert

18 awesome tips to make you a Google Search expert

Posted by Angshu on October 20, 2009 · 3 Comments

If you are a person like me who spends most of his time in the virtual world – Google is perhaps your best friend, philosopher and guide. But many a times you don’t get the desired results in your Google search or it takes more time and efforts than you expected. And you never liked the extra time and effort that you had to spend. May be you could have spent that precious time with your ‘better [...]
Filed in: Featured, Technology
Fair & Lovely – Is marketing meant for exploiting the consumers?

Fair & Lovely – Is marketing meant for exploiting the consumers?

Posted by Angshu on October 14, 2009 · 2 Comments

Today we will discuss about the popular personal care brand Fair & Lovely. This HUL skin-care brand for ‘Aspiring’ segment was launched in India in 1978. The brand promises the benefit of ‘making complexion fairer over a period of six weeks’. The target segment for the brand is middle class Indian women who want fairer skin. The message is conveyed in ads where women using the brand become [...]
Filed in: Marketing
Why blame XLRI when Harvard also does it!

Why blame XLRI when Harvard also does it!

Posted by Angshu on October 13, 2009 · 0 Comment

Most of you – especially those from India – know that XLRI, Jamshedpur is one the top B-Schools in India. But we are not interested about anything about B-School or ranking of them in this article. That is definitely a debatable and hence interesting topic and might be the subject matter of some future article on TNMG. Coming back to the current article a few months back XLRI launched [...]
Filed in: Featured, Marketing, Strategy
Wheel – freedom from hard work

Wheel – freedom from hard work

Posted by Angshu on October 1, 2009 · 0 Comment

Wheel is the HUL detergent brand for the ‘Striving’ segment. It was launched in 1987 to cater to the mass market. Whether Wheel was the result of a reactive strategy from HUL to combat the onslaught of Nirma is a debatable issue. Over the years Wheel has becomes India’s most widely used detergent. Wheel provides the benefit of ‘heavy-duty laundry’. The color of the brand is greenish yellow [...]
Filed in: Marketing
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